Jules Borel & Company

Serving Watchmakers and Jewelers Since 1920

About Jules Borel & Co.

Serving watchmakers & jewelers since 1920

If you create or repair jewelry or watches, you have found the perfect place to order tools, supplies and parts. Known as "The Friendliest Supplier on the Planet", we are eager to give you the kind of friendly service you can count on.

Order jewelry and watch items online from Jules Borel & Co. in these categories: Assortments, Batteries, Crystals, Domes, Findings, Movements, Supplies, Jeweler's and Watchmaker's Tools, Watch Band & Strap Parts, and Watch Case Parts. Registered users may log in to also order from Jewelry, Mallard Watches, Watch Bands & Straps and the Material Database. Online ordering has over 16,000 of our best selling items plus 280,000 parts in the Watch Material Database.

If you don’t find what you are looking for in the online ordering section, check your catalogs or the online view-only PDF catalogs or flyers for a stock number. Then either email, fax, or call our order desk to place your order. For ordering and all other questions, please phone us at 800-776-6858 weekdays 8:00 - 5:00 Central time. You can also fax orders to 800-776-6862 or email orders using the Product Not Found order form. Please include stock numbers, quantities and product details when you fax or email.  We offer fast delivery from our Heart of America location.


Jules Borel in Switzerland town color 8X10

Jules Borel in Switzerland


In 1918, Swiss-born Jules Borel and his wife Juliette, arrived in America. After passing through Ellis Island, Jules and his family traveled around the United States selling watch parts door-to-door. In 1920, Jules established a permanent location in centrally located Kansas City, Missouri. Jules was joined in the business by four of his children Pierre, John, Antoinette and Mark. There were many challenging years, but thanks to persistence, hard work and a close relationship with customers, the company grew steadily.

Today, Jules Borel & Co. serves customers all over the United States and beyond, providing quick turnaround on orders for watch parts, watchmakers’ and jewelers’ tools, jewelry findings, selected finished jewelry and Mallard watches. Several members of Jules Borel’s extended family and 30 other dedicated associates continue the family tradition of providing the best service and products. Jules Borel & Co. is known for quality parts, tools and supplies, but it’s our people that make us famous.


 Jules Juliette Mark Toni John Paul Pete late 20s may be in Switzerland

 Jules, Juliette, Mark, Antoinette, John, Paul and Pierre Borel